2020
I started my journey in media buying. I learned to buy traffic, build funnels and understand how online advertising really works.
About Us
The Primo Team
The people building the future of intelligent marketing and SEO for SMBs.
Lorenzo T.
Co-Founder
Chiara R.
Co-Founder
Our story
2022
I started my journey in search arbitrage — buying paid traffic and monetizing it through editorial content. I learned to measure every single click.
2025
I started working with companies as a growth consultant. I understood the problem: paid ads work, but when you cut the budget, traffic drops to zero. Every day from scratch.
2026
That's why I created Primo. An SEO platform that doesn't need big budgets to work. Traffic that grows over time — even when the laptop is closed.
Why we created Primo
Years of paid advertising taught me one thing: when you cut the budget, traffic disappears. Policies change, accounts get suspended — and every day starts from zero.
Then AI arrived. We jumped in early, but the right way. Most people used it to produce content at volume. We wanted the opposite — an AI that wrote things Google would actually put in front of people. We studied what it rewards, what it ignores and what it penalizes.
When it worked on our sites and our clients' sites, we knew. It had to be available for everyone. That work became Primo.
We're a remote team
We work from anywhere in the world. Our only rule: results, not offices.
